We are dedicated to helping brands succeed on Amazon from the start of their journey and beyond. We like to see ourselves as an extension of your team.
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Once key details are shared, we begin to build your listings to ensure they are fully
optimised with:
• Keyword Rich Content
• Listing Imagery
• A+ Content
We talk you through opening an Amazon account & submit all relevant documents for verification.
We navigate you through enrolling to Brand Registry using a trademark which will help take ownership & protect your brand.
Brand Registry opens the ability to use several Amazon tools including:
• A+ Content
• Sponsored Brand/Video Campaigns
• Brand Stores and many more
Once product pages are retail ready, we set up advertising campaigns using manual keyword research for generic / branded & competitor terms – the campaigns will be monitored daily with regular changes being made.
Recommendations for promotional activity (vouchers, lightning deals, 7 day / best deals) are shared with your team frequently.
Firstly we will discuss which fulfilment option you are going to use:
• Fulfilled by Amazon (FBA)
• Fulfilled by Merchant (MFN) or
• Seller Fulfilled Prime (SFP)
Once this is agreed, we provide you with regular stock forecasts to avoid any possibility of going out of stock (going OOS is the worst thing that can happen, not just for lost sales, but it also has a damaging effect on organic sales rank).
Every client is sent a weekly / monthly report to allow full visibility of the performance of the account and each product that is live.
One of the most important aspects of advertising is building a campaign with strong and relevant keywords.
We conduct extensive research using powerful tools to find the most effective manual keywords relating to your brand and competitors. Correct keywords are important to ensure your products are surfacing in the most effective way – this will be achieved by utilising various campaign types:
• Sponsored Product
• Sponsored Brand
• Sponsored Brand Video
• Sponsored Display
Optimised listings make customers more likely to buy.
Without optimisation, listings have low conversion rates. We ensure your listing has fully optimised titles, bullet points & descriptions, full use of image allocation and A+ content.
Reviews are important: we can enrol you into Amazon review programs such as Vine for new products.
Your advertising campaigns are monitored daily – regular updates are made to each advertising campaign in the form of:
• Daily budgets
• Keyword bids
• Updated keywords and
• Negative keyword targeting
One of the most important stages for our clients is reporting.
We ensure you receive a weekly / monthly report that is easily digestible to give you a clear insight into advertising performance.
Get in touch with us today to help you unlock the full potential of Amazon